MONSTROUS HEART OF ADVERTISING LAID BARE

Never before has a single four-minute film done so much to illustrate exactly why the advertising industry needs to be subject to a purge of such severity that the corpses of former creative directors and account planners will be clogging our sewage system for years to come. This video - a 'making of' documentary for an ad - confirms every stereotype you only half believed to be true about the dead-eyed, corporate phallus-worshipping whores at work in the advertising industry today.



So, Matt Kirkyby, Duffy was great for the ad because "she's real"? By saying such a weird thing you're only fuelling speculation that she's a cyborg. And you say you think it works because "real" is also "how people see the product". As opposed to what? All the people who think that Diet Coke is a hoax?

And full points to everyone involved for including the maximum amount of empty buzzwords that time would allow. For a minute I thought maybe you wouldn't be able to squeeze in "female zeitgeist" but you found a way. Kudos also to Duffy who, just before the three-minute-mark, apparantly goes into conversational freefall - babbling about how "going back to the sort of ad direction" helps "ecourage women to say no". Say no to what? Appearing in ads?

The 'plot', by the way, which Sara Tate seems so proud of is an unashamed rip-off of the end of A Mighty Wind where Eugene Levy's character goes AWOL before a big concert so he can take a walk around the city and buy a rose. So fuck you all.